Goodnight, Moon New Moon’s Man in the Moon logo has been around for over 25 years, and although he holds a special place in our hearts, we felt that it was time for an update. The process to refresh our logo was extremely detailed and very interesting. We started with just words describing who New Moon is and who we aspire to be. Then we looked at design styles and color palettes. And, lastly, we choose from 8 different logos that were designed with input from all of our discussions, tweaking colors until we had our final designs. All the logos looked great, but the one that we chose gave several of us “shivers” after its unveiling. The twinkly stars, the conifer trees—we really connected with this one. The new logo, with its European styling and crisp look, is meant to represent our expertise and precision in the Nordic World, and we hope the Moon curving around the forest and stars projects our love and care of the environment as well as our customers. Skiing on a clear winter night—that’s just how this logo feels. We love it and hope you do, too! Look for new New Moon merchandise for the upcoming winter season. Online soon.