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Word From The Wax Bench...

Birkie Week Special Guests

Birkie Week at the Moon is always full of surprises, and 2019 is no exception. Outrageous sales…check; great camaraderie…check. We’ve even got some special guests you’re gonna definitely hang out with.


First up, is Leena Peltonen, CEO and Co-Owner of Rex Ski Wax. Rex is one of the most successful wax companies in Nordic, and with her at the helm, Rex has been on the cutting edge of wax technology. Leena will be in and out Weds. through Fri. talking wax, but will be sitting down with customers on THURSDAY FROM 3-6 for more of an in-depth audience.


Next, on FRIDAY FROM 4-6, JOIN GU Energy Labs for an inspiring and fun evening with ultra runner Rob Krar and cyclist Willie Stewart. Rob and Willie will both be competing in the Birkie on Saturday. Come learn how they fuel for endurance events. Enjoy beer from Angry Minnow and get a sneak preview of GU’s newest energy gel, launching March 1.

Lastly, on Sunday, New Moon invites you to be our special guests! Bring in your bib for a beverage and brat. Tell us your Birkie story, and enjoy some Birkie Love!

Can’t wait to see you here at New Moon over Birkie Week!


Trail to the Birkie Video Series, Part 1: Ashley

“Trail To The Birkie” is a 4-part series by the New Moon team that features some our favorite everyday athletes from the local community talking about their journey to compete in what some call the Greatest Show on Snow! At New Moon, we are a family of dedicated and passionate cross country skiers located in Hayward, Wisconsin, home of the Slumberland American Birkebeiner—the “Birkie.”  We began serving the Nordic skiing community back in 1976 alongside the fledgling but growing Birkie ski race. Over the years we have watched many of our customers and our families grow up with and experience Birkie Fever—many for the first time and others for more than 25 years. We  highlight a beginning Birkie skier, a mom challenging herself in the Kortelopet, an elite classic style skier, and a skier who has evolved from top age-grouper to proud father skiing with his family and the next generation of Birkie competitors.

First up is Ashley Shuman, local mom and area silent sports enthusiast. Her story will inspire you to try new things and follow your path to help others, no matter where you are in life’s journey.

Our purpose in creating this series was simple—share with everyone why we live our sport every day and love our customers. We hope you enjoy and look forward to seeing you at the shop or on the trails!

Pre-Birkie Week at New Moon

Get ready for the Birkie THIS weekend at the Hayward Lions Pre-Birkie.

This Lions Club Fundraiser and FUN race has no equal when it comes to preparing one mentally and physically for the American Birkebeiner. In other words, once you have completed the Pre-Birkie you will have the confidence to take on the mother of all XC marathon races, the American Birkebeiner.

New Moonies Dustin and Dakota race in the 2017 Pre-Birkie. Photos: Chris Young

To celebrate not only the Pre-Birkie, but the North End Classic on Sunday, New Moon has got some sales and specials going on to make your weekend even better.

Get your Skin Skis ready for the races! Photo: Chris Young

First, get your race wax on with New Moon’s Pre-Birkie Wax Service. Take advantage of our years of experience and dedicated wax testers in-house. We’ll use the best combinations of waxes after hours of trail study to get you the fastest skis out there. Additional services available for Skin Skis and Binder Wax.


Second, stop into the shop for some amazing sales this weekend! Apparel will be 25% off with an additional 25% off already sale priced items! And, take 25%-40% off select equipment including skis, boots, & poles.

New Moon will be open late on Friday from 9am-7pm for your last minute race needs as well as Pre-Birkie Wax Service pick up. We will open early on Saturday, 8-5, with regular hours on Sunday, 10-4. Whether you are racing, spectating, or just shopping, include New Moon in your Pre-Birkie Weekend plans!




Cold-Weather Strategies Revisited

Much of the Midwest is experiencing excessively frigid temperatures this week. Up here in Hayward, it looks like we will be enjoying a balmy high of -10 with temps dipping down to a frosty low of -29 degrees overnight.

With less than ideal weather conditions looming all over the country, we thought we’d look at a couple articles we posted last year about how to protect yourself when it’s not only cold but possibly dangerous out on the trail.

First up is a review of how to keep your hands and feet warm, including traditional strategies as well as ideas on nutrition that might benefit athletes dealing with uncomfortable appendages.

This next article has tips on keeping your face, eyes, and skin protected, even including something for your furry friends.

So, whether you are skiing, snowshoeing, or taking your dog for a walk, make sure you are thinking ahead and protecting yourself. Stay safe and warm out there!

Keep reading here for Part 2…


Product Spotlight – Floyd’s of Leadville

My goal in training for either skiing or biking is to reduce suffering when I participate in events. To reduce suffering after training, it’s important to have a plan for managing pain and inflammation. Eating ibuprofen like candy, as it turns out, isn’t the best game plan for your overall health. We’re happy to welcome Floyd’s of Leadville CBD line of products into the shop to help with pain, inflammation, and stress management. The Leadville, CO based company, which is home to the legendary Leadville 100 mountain bike race, was founded by former professional cyclist Floyd Landis. You can read about his journey and philosophy here .
CBD is an oil found in hemp plants. Hemp has been cultivated for practical and medicinal purposes for nearly 6000 years, with CBD being isolated and studied since the 1950s. CBD is not psychoactive (meaning it doesn’t not get you high) and Floyd’s products have been 3rd party tested for purity  so you know exactly what you’re getting. The primary benefits of CBD are: anti-inflammatory, pain management, stress and anxiety relief, and promoting restful sleep. We have been testing these products and have found them to be effective both post workout and in daily use.
We are currently stocking:
Recovery Powder – Whey protein recovery drink with CBD
Softgels – 25mg of CBD per capsule, which is generally a daily effective dose
Tincture – 600mg per bottle in a liquid solution, one full dropper = 20mg
As with any health product, if you are uncertain how this fits into your regimen, contact your doctor or health care professional.

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