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Word From The Wax Bench...

Product Spotlight – Twin Six

If you find yourself coming up dry for gift ideas for the cyclist in your life, Twin Six has got you covered this season.
Deep Woods
Saddle Up
We just received a shipment of fresh new designs in the form of shirts, jerseys, socks and water bottles. A broad range of styles are covered including the colorful, tranquil pattern of the Deep Woods (we love our evergreens up here), a nod to the hunting cyclist with the Saddle Up T-shirt, a seasonally appropriate long sleeve option in the Yule Tide, and the classically irreverent Anti-Team design makes a return.
Yule Tide
Or, help support CAMBA with the Jesse LaLonde designed t-shirt and water bottle. 20% of the proceeds from these pieces go to CAMBA. Remember, What Would Santa Do?
These designs all carry the high quality level of other Twin Six pieces, meaning that you aren’t sacrificing comfort and functionality just to get some fresh looks. Stop by to check out the full lineup.
Six Stroke
Don’t just sit around, get to the shop or call us today! You’ve got a nerdy cyclist’s stocking to stuff, and one just may be your own! —Ian

Product Spotlight – Bliz Matrix

Who doesn’t want to look like a World Cup Champion? Well, after this weekend’s races in Ruka, Finland to kick off the Nordic World Cup season, the young Russian, Alexander Bolshenov, is looking like the cat’s meow.

Continue reading Product Spotlight – Bliz Matrix

Black Friday, Small Business Saturday, & Cyber Monday Sales & Specials

Whether you like to shop on-line or in-store, New Moon has sales, deals, and deep discounts all weekend long that will make you more thankful than when you eat that late night leftover turkey sandwich Thanksgiving night.

Continue reading Black Friday, Small Business Saturday, & Cyber Monday Sales & Specials

Fat Bike Bling Sale!!

FAT biking is all about fun and New Moon speaks this language! While quantities last, take the plunge into some Fat Bike Bling with special, closeout pricing on 2018 Specialized All-Carbon S-Works, Expert, and Comp Fatboy models.

Fatboy S-Works Carbon: $2,000 OFF! The pinnacle of high-end bike tech, period. HED Carbon Tubeless Wheels, Carbon cranks, XX1 1×11… you get it. Last season’s S-Works model is available in medium/17″ and large/19″ only. Originally $7,000, on sale for $4,999.

Fatboy Expert Carbon: $1500 OFF!  Think hot-rod, bang for the buck, rule the group ride kinda fun! HED Carbon Tubeless Wheels, Carbon Frame & Fork, X01 1×11. Medium/17″ only. Originally $5,000 is on sale for $3,499.

Fatboy Comp Carbon: $400 OFF! Smooth, light, fast, fun. 1×12 Eagle drive train with a GIANT 50 tooth climbing cog in back and Tubeless-Ready Alloy Wheels! Large/19″ only. Originally $3,000 is on sale for $2599.

Limited numbers of these bikes arrive any day now – stop in at New Moon or call to check availability – 715-634-8685.




New Moon’s Birthday Weekend Wrap-Up

The beautiful snowfall did nothing to keep customers away from the shop this past weekend to celebrate our 42nd year in business and our annual Customer Appreciation Weekend.

Chris and Joel help customers on the upstairs ski floor. Photo: Egan Young

Customers were especially interested in Fischer Twin Skin Skis.

“Skin skis are still the thing,” relays Chris, co-owner. “With more and better offerings than ever, as well as several years of on-snow testing under our belt, skin skis are quickly becoming the go to classic ski for many skiers.”

John discusses bindings with a customer. Photo: Egan Young

Downstairs customers seemed delighted by the choices and range of apparel. Judy, New Moon’s clothing buyer, talks about the shop’s clothing lines for 2018/2019, “The nordic industry is moving toward clothing that is multi-use—base layer that can be worn as casual tops, functional jackets that look great on the trail and off. So New Moon has been slowly moving in that direction as well, and I think this year we have a nice mix of purely functional Nordic pieces, some crossover items, and some beautiful sweaters and tops that are meant strictly for casual wear.”

Even though it was busy, Ian, New Moon’s Floor Manager, had a great time, “It was fun busy, not stressful busy. It was like last ski season never ended! The snow globe effect was definitely in action, lots of excitement and enthusiasm. Skin skis continue to be king, but EVOs are way too much fun and versatile to pass up.”

Five Susans enjoyed Ladies’ Night all together! Photo: Susan Diedrich

By 5:30, Saturday evening, Ladies’ Night was in full swing. Guests set-up the yummy snacks and hors’devours they brought and headed back to the door prize and grand prize table to browse, drool, and sign up.

Carolyn wins the Grand Prize; just a few snacks; a headband winner! Photos: Lori Somerville

We had the most amazing prizes this year! Everyone that attended got a door prize and 6 lucky winners got grand prizes, which included an entry to the Birkie Tour, an entry to the Chequamegon Fat Tire Festival or the Short and Fat, a luxurious mauve Transcendent Down Hoody, an Agile Warm Salomon Nordic Jacket, a pair of Fischer Superlight Twin Skins (Skis), or a Stonegrind and Hotbox from the shop.

Joan shows off her new gloves; everyone is having a great time; Sooz, Sami, and Anneliese; Jen wins a hat! Photos: Lori Somerville

We also had some really fun and high quality door prizes including hats and pint glasses from Swix; cycling jerseys and jackets from Craft; socks from Fits; t-shirts from Rossignol; tons of nutrition from Gu, SIS, and Andersen’s Maple Syrup; headbands and frostys from Sauce, hats from Salomon, beautiful travel tumblers from Mountain Bike Radio; roller ski gloves from V2.

Mimi chooses her door prize; Paulette and Judy; Mary wins a Sauce headband; Teri picks a great Craft Jacket! Photos: Lori Somerville

Anti-Freeze Face Tape, Toko, Star Wax, rounded out the selection—hopefully I didn’t forget anyone! It was a great time with lots of conversation and friends.

Most importantly, it’s the time we spend together. “Seems like folks are excited not just to ski but to go skiing with friends, family. Lotsa people shopping for significant others. Spending money on planning on getting together and going outside,” Joel says.

Hope you can join us next year, but here’s to winter 2018-2019—we hope it is everyone’s best ever!

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