About Us

New Moon is a family of dedicated and passionate cross country skiers, cyclists, and outdoor enthusiasts eager to share our knowledge and experience with you. We are located in Hayward - in Wisconsin’s beautiful Northwoods and home of the famous American Birkebeiner cross country ski race and the Chequamegon Fat Tire Festival. Beginning as a small, seasonal nordic ski shop back in 1976, New Moon grew and blossomed during the 80s into a top resource for XC ski equipment complete with a popular mail order catalog. With the mountain bike revolution of the late 80s, New Moon continued to grow and became a year-round retail destination. Today, our shop is a busy social and retail hub for the ski and bike community. Our mission is simple: provide excellent ski and bike equipment with excellent customer service. We look forward to seeing you at the shop and on the trails!