Meet the Team
New Moon Ski and Bike is a family of dedicated and passionate cross country skiers, cyclists, and outdoor enthusiasts eager to share our knowledge and experience with you.
Founded by Steve and Melisa Morales, New Moon began serving the Nordic skiing community back in 1976 in Hayward, Wisconsin, alongside the fledgling American Birkebeiner® ski race. As the Birkie® grew, so did New Moon. The Birkie®, New Moon, and the fabled Telemark Resort turned Wisconsin's Hayward/Cable area into a world-class XC ski destination. With the mountain biking craze in the late 80s and the early 90s, New Moon added bike sales and service to our repertoire. Today, New Moon is a busy social and retail hub for the ski and bike community. Our mission is simple: provide excellent ski and bike equipment with excellent customer service.
Joel Harrison and Chris Young both began their careers at New Moon with Steve and Melisa Morales in the 90s. With the Morales' retirement in 2005, Joel and Chris bought New Moon and continue New Moon's tradition of excellent customer service to this day. Our passion for Nordic skiing and cycling, as well as our depth of knowledge, is what sets New Moon apart from those other online shops or boutique stores. Everyone here not only works in the Nordic and Cycling fields, they live it - every day.
This is our life, and New Moon is eager to make your experience out on the trails the best ever!
JOEL is co-owner of New Moon, has been at the shop since 2000. A native of Idaho, began his love of cross-country skiing in the USSA program. He continued as a collegiate skier, eventually becoming the Jr. National Biathlon Champion in 1987 and 1989. Although he loves most things about being at the shop, most important to him are the stories he hears daily from customers whose lives have been changed due to biking and skiing. “Don’t wait, life is moving fast!”
CHRIS is co-owner of New Moon. Originally from the Chicago suburbs, he started out as a USSA alpine racer, collegiate ski captain and coach. Later, he began Nordic skiing and racing, fell in love with the sport, and joined the staff of New Moon in 1996. "If you need that one-in-a-million oddball part, ring me up. We like to sweat the details around here, so you don't have to." Chris is our chainsaw and nature expert and can fix anything.
KRISTY is New Moon’s resident jack-of-all-trades-bookkeeping, shipping, and especially keeping everyone on track. She met Joel while attending college and has quite an extensive cross country skiing background, including being coached on the Hayward High School XC ski team by New Moon founder Steve Morales. She enjoys gardening on her hobby farm and reading. She has been venturing out from behind the curtain more and more, but her favorite thing about New Moon is that she can leave whenever she wants.
JUDY has worked at the Moon since Chris and Joel bought the business in 2005. She is the clothing buyer, writes, works on the floor, and makes it her mission that New Moon is a nice, friendly, cheery place to be. When she isn’t adventuring with Chris and their son, Egan, she loves to produce/direct/act in the local theater. Judy is our resident animal rescuer and caregiver and has a soft spot in her heart for all kinds of creatures.
New Moon is lucky to have CHRIS on board! He has been racing since middle school and after graduation from the College of Saint Scholastica, he joined the Rex Ski Wax world cup staff as a wax tech. Since then, he has helped many teams earn medals at all levels of competition including, world championships and olympics. Chris has recently joined the US Ski Team as a wax tech and will travel with them on the world cup circuit to multiple race venues. His biggest reward in this industry is helping people find their passion for outdoor sports, some people find that in high end racing and others find it in getting out once or twice a year with family. "Whatever your situation might be we will help you find that passion and get you out on the trails."
JULIE is New Moon’s Shipping Manager and resident miracle worker/order police. Julie started at the Moon in 2002 and has worked tirelessly to make our shipping department and customer service the best in the industry. Julie likes to ride her bike, sew, garden and loves to visit National Parks. The most important aspect of working at New Moon for Julie is the flexibility and encouragement of all kinds of folks to have fun and exercise in the outdoors.
DUSTY has worked at New Moon since 2015 and has been the Service Manager since 2018. He has been involved in the bike world since he was a kid—racing and mechanicing.
The laid back atmosphere at New Moon is super-important to Dusty—he loves to work on bikes and talk to people. He also likes to fish and hunt.
We met DANI through her brother Dusty, and we are so happy to have her as our Floor Manager. Dani will be in charge of keeping the sales floor stocked and looking great as well as doing all things customer service. "My goal working here is to become the best version of myself I can be through living a healthy lifestyle and spreading joy to all people through biking and skiing."
JOHN THE DANE, as we call him, is our resident European who brings an amazing knowledge of skis and ski equipment as well as a bit of culture (and tinned fish) to the New Moon staff. His extraordinary technical skills ensure that your skis are prepared precisely the way you want them for the conditions you ski in. We don't get to see John much in the summer, as he does beautiful landscaping throughout the area, but once the snow flies, he comes back to the Moon – ready for the ski season!
ELIJAH has been doing a bit of everything here at the Moon since his graduation from Northland College (Go Lumberjacks & Jills!). He can sell; he can wrench; he can ship...turns out, he can also take a mean photo. He is leaving the shop to pursue his graduate degree in Sweden, but luckily for New Moon he will be our newest "foreign correspondent," sending photo essays of the amazing adventures that await him on the continent. Look for his photography on our blog!
DARYL is a Hayward native who attended Hayward High School with Kristy and Sydney. After participating in the Chequamegon 40 in 1990 he was hooked on cycling, eventually becoming a founding member of the UW Cycling program. He spent 20 years serving in leadership roles consulting and scaling innovative technology start-ups in the adtech and martech industry as well as racing and riding many of the best routes throughout the Midwest. Having moved back to Hayward permanently in 2016, Daryl is now here full time to lead our marketing efforts and strategic growth planning for the future.
LORI is New Moon' Marketing/Web Diva. Upping our game on the world wide web and in advertising can be a tricky business, and Lori is doing her best to showcase the New Moon lifestyle to our friends and customers near and far. Working at New Moon means being involved in the outdoors, of course, and Lori has renewed her interest in skiing and biking since she started at the shop. She loves spending time with her family. Warning...she is super-sassy and constantly keeps us all in line.
SYD has been a Moonie since she and Kristy skied for the New Moon team in the '80s! She worked retail at the shop in the '90s and is now back trying to help us wrangle the books. Syd enjoys running, biking, and all kinds of skiing—tele, downhill, water, and, of course, cross country! She coaches the high school boys' and girls' cross country running teams in the fall. Syd is also a business owner and 2nd generation artist making leather handbags and accessories.
Bomber & Josey
BOMBER & JOSEY are the resident shop dogs at New Moon. These pups may look similar, but they go about their jobs very differently. Josey (the smaller female) is very matter of fact, greeting customers and hanging out with her mom, Julie. Bomber (the bigger male) lays on the stairs, on the floor, and in the parking lot. He might come over to you if you're an adult; he will come over if you are a little; and he always keeps tabs on Chris, his Dad. These two earn employees of the month every month!