New Moon Ski and Bike is a family of dedicated and passionate cross country skiers, cyclists, and outdoor enthusiasts eager to share our knowledge and experience with you.
Founded by Steve and Melisa Morales, New Moon began serving the Nordic skiing community back in 1976 in Hayward, Wisconsin, alongside the fledgling American Birkebeiner® ski race. As the Birkie® grew, so did New Moon. The BIrkie®, New Moon, and the fabled Telemark Resort turned Wisconsin's Hayward/Cable area into a world-class XC ski destination. With the mountain biking craze in the late 80s and the early 90s, New Moon added bike sales and service to our repertoire. Today, New Moon is a busy social and retail hub for the ski and bike community. Our mission is simple: provide excellent ski and bike equipment with excellent customer service.
Joel Harrison and Chris Young both began their careers at New Moon with Steve and Melisa Morales in the 90s. With the Morales' retirement in 2005, Joel and Chris bought New Moon and continue New Moon's tradition of excellent customer service to this day. Our passion for Nordic skiing and cycling, as well as our depth of knowledge, is what sets New Moon apart from those other online shops or boutique stores. Everyone here not only works in the Nordic and Cycling fields, they live it - every day.
This is our life, and New Moon is eager to make your experience out on the trails the best ever!
JOEL is co-owner of New Moon, has been at the shop for 19 years and is our resident rollerski expert. A native of Idaho, began his love of cross-country skiing in the USSA program. He continued as a collegiate skier, eventually becoming the Jr. National Biathlon Champion in 1987 and 1989. Although he loves most things about being at the shop, most important to him are the stories he hears daily from customers whose lives have been changed due to biking and skiing. “Don’t wait, life is moving fast!”
CHRIS is co-owner of New Moon. Originally from the Chicago suburbs, he started out as a USSA alpine racer, collegiate ski captain and coach. Later, he began Nordic skiing and racing, fell in love with the sport and joined the staff of New Moon in 1996. "If you need that one-in-a-million oddball part, ring me up. We like to sweat the details around here, so you don't have to." Chris is our chainsaw and nature expert and can fix anything.
KRISTY is New Moon’s resident jack-of-all-trades-bookkeeping, shipping, and especially keeping everyone on track. She met Joel while attending college and has quite an extensive cross country skiing background, including being coached on the Hayward High School XC ski team by New Moon founder Steve Morales. She enjoys gardening on her hobby farm and reading. She has been venturing out from behind the curtain more and more, but her favorite thing about New Moon is that she can leave whenever she wants.
JUDY has worked at the Moon since Chris and Joel bought the business in 2005. She is the clothing buyer, newsletter and blog editor, helps with marketing/advertising, works on the floor and makes it her mission that New Moon is a nice, friendly, cheery place to be. When she isn’t adventuring with Chris and their son, Egan, she loves to produce/direct/act in the local theater. Judy is our resident animal rescuer and caregiver and has a soft spot in her heart for all kinds of creatures.
JULIE is New Moon’s Shipping Manager and resident miracle worker/order police. Julie started at the Moon in 2002 and has worked tirelessly to make our shipping department and customer service the best in the industry. Julie likes to ride her bike, sew, garden and loves to visit National Parks. The most important aspect of working at New Moon for Julie is the flexibility and encouragement of all kinds of folks to have fun and exercise in the outdoors.
IAN is our Retail Floor Manager and the resident Captain of Fun Times. “My favorite part of the job here is facilitating the joy and well being of others. Make the time to do the things you enjoy, don't put it off. I've never regretted going out for a ride/ski/run, but I definitely have regretted not doing it.” When Ian’s not working at the shop, he is working at his other passion, The Whistle Punk, serving up top notch beer and coffee, or finding every opportunity to spend time with his wife Ashley and his 2 little dogs and cat.
DUSTY has worked at New Moon since 2015 and has been the Service Manager since 2018. He has been involved in the bike world since he was a kid—racing and mechanicing.
The laid back atmosphere at New Moon is super-important to Dusty—he loves to work on bikes and talk to people. He also likes to fish and hunt.
JOHN THE DANE, as we call him, is our resident European who brings an amazing knowledge of skis and ski equipment as well as a bit of culture (and tinned fish) to the New Moon staff. His extraordinary technical skills ensure that your skis are prepared precisely the way you want them for the conditions you ski in. We don't get to see John much in the summer, as he does beautiful landscaping throughout the area, but once the snow flies, he comes back to the Moon – ready for the ski season!
NANCY has worked at New Moon as Kristy’s assistant since 2006. Nancy is the resident Gramma LOL (little old lady). Her hobbies, besides correcting all our mistakes on purchase orders, include reading and walking. Nancy’s favorite thing about working about New Moon is being able to work with a great bunch of people. “New Moon Rocks!”
LORI is New Moon' Marketing/Web Diva. Upping our game on the world wide web and in advertising can be a tricky business, and Lori is doing her best to showcase the New Moon lifestyle to our friends and customers near and far. Working at New Moon means being involved in the outdoors, of course, and Lori has renewed her interest in skiing and biking since she started at the shop. She loves spending time with her family. Warning...she is super-sassy and constantly keeps us all in line.
Bomber & Josey
BOMBER & JOSEY are the resident shop dogs at New Moon. These pups may look similar, but they go about their jobs very differently. Josey (the smaller female) is very matter of fact, greeting customers and hanging out with her mom, Julie. Bomber (the bigger male) lays on the stairs, on the floor, and in the parking lot. He might come over to you if you're an adult; he will come over if you are a little; and he always keeps tabs on Chris, his Dad. These two earn employees of the month every month!