New Moon’s Birthday Weekend Wrap-Up The beautiful snowfall did nothing to keep customers away from the shop this past weekend to celebrate our 42nd year in business and our annual Customer Appreciation Weekend. Chris and Joel help customers on the upstairs ski floor. Photo: Egan Young Customers were especially interested in Fischer Twin Skin Skis. “Skin skis are still the thing,” relays Chris, co-owner. “With more and better offerings than ever, as well as several years of on-snow testing under our belt, skin skis are quickly becoming the go to classic ski for many skiers.” John discusses bindings with a customer. Photo: Egan Young Downstairs customers seemed delighted by the choices and range of apparel. Judy, New Moon’s clothing buyer, talks about the shop’s clothing lines for 2018/2019, “The nordic industry is moving toward clothing that is multi-use—base layer that can be worn as casual tops, functional jackets that look great on the trail and off. So New Moon has been slowly moving in that direction as well, and I think this year we have a nice mix of purely functional Nordic pieces, some crossover items, and some beautiful sweaters and tops that are meant strictly for casual wear.” Even though it was busy, Ian, New Moon’s Floor Manager, had a great time, “It was fun busy, not stressful busy. It was like last ski season never ended! The snow globe effect was definitely in action, lots of excitement and enthusiasm. Skin skis continue to be king, but EVOs are way too much fun and versatile to pass up.” Five Susans enjoyed Ladies’ Night all together! Photo: Susan Diedrich By 5:30, Saturday evening, Ladies’ Night was in full swing. Guests set-up the yummy snacks and hors’devours they brought and headed back to the door prize and grand prize table to browse, drool, and sign up. Carolyn wins the Grand Prize; just a few snacks; a headband winner! Photos: Lori Somerville We had the most amazing prizes this year! Everyone that attended got a door prize and 6 lucky winners got grand prizes, which included an entry to the Birkie Tour, an entry to the Chequamegon Fat Tire Festival or the Short and Fat, a luxurious mauve Transcendent Down Hoody, an Agile Warm Salomon Nordic Jacket, a pair of Fischer Superlight Twin Skins (Skis), or a Stonegrind and Hotbox from the shop. Joan shows off her new gloves; everyone is having a great time; Sooz, Sami, and Anneliese; Jen wins a hat! Photos: Lori Somerville We also had some really fun and high quality door prizes including hats and pint glasses from Swix; cycling jerseys and jackets from Craft; socks from Fits; t-shirts from Rossignol; tons of nutrition from Gu, SIS, and Andersen’s Maple Syrup; headbands and frostys from Sauce, hats from Salomon, beautiful travel tumblers from Mountain Bike Radio; roller ski gloves from V2. Mimi chooses her door prize; Paulette and Judy; Mary wins a Sauce headband; Teri picks a great Craft Jacket! Photos: Lori Somerville Anti-Freeze Face Tape, Toko, Star Wax, rounded out the selection—hopefully I didn’t forget anyone! It was a great time with lots of conversation and friends. Most importantly, it’s the time we spend together. “Seems like folks are excited not just to ski but to go skiing with friends, family. Lotsa people shopping for significant others. Spending money on planning on getting together and going outside,” Joel says. Hope you can join us next year, but here’s to winter 2018-2019—we hope it is everyone’s best ever!