Birkie Week Special Guests Birkie Week at the Moon is always full of surprises, and 2019 is no exception. Outrageous sales…check; great camaraderie…check. We’ve even got some special guests you’re gonna definitely hang out with. First up, is Leena Peltonen, CEO and Co-Owner of Rex Ski Wax. Rex is one of the most successful wax companies in Nordic, and with her at the helm, Rex has been on the cutting edge of wax technology. Leena will be in and out Weds. through Fri. talking wax, but will be sitting down with customers on THURSDAY FROM 3-6 for more of an in-depth audience. Next, on FRIDAY FROM 4-6, JOIN GU Energy Labs for an inspiring and fun evening with ultra runner Rob Krar and cyclist Willie Stewart. Rob and Willie will both be competing in the Birkie on Saturday. Come learn how they fuel for endurance events. Enjoy beer from Angry Minnow and get a sneak preview of GU’s newest energy gel, launching March 1. Lastly, on Sunday, New Moon invites you to be our special guests! Bring in your bib for a beverage and brat. Tell us your Birkie story, and enjoy some Birkie Love! Can’t wait to see you here at New Moon over Birkie Week!