Founded by Steve and Melisa Morales, New Moon began serving the Nordic skiing community back in 1976 in Hayward, Wisconsin, alongside the fledgling but growing American Birkebeiner ski race. As the Birkie grew, so did New Moon. The Birkie, New Moon, and the fabled Telemark Resort turned Wisconsin’s Hayward/Cable Wisconsin area into a world-class XC ski destination. Nordic skiing also grew in popularity throughout North America in the 70s and 80s, and to better serve the needs of skiers around the country, Steve and Melisa began publishing the annual New Moon XC Ski Catalog. This made Nordic skiing more accessible to would-be skiers located far from well-equipped Nordic ski shops. With the mountain biking craze in the late 80s and early 90s, New Moon added bike sales and service to our repertoire, creating a year-round hub of both skiing and cycling activity. Today, Telemark Resort is no more, but the Birkie and New Moon continue to bring the wonderful sport of XC skiing to people from around the globe. Joel Harrison and Chris Young both began their careers at New Moon with Steve and Melisa Morales in the 90s. With the Morales’ retirement in 2005, Joel and Chris bought New Moon and continue New Moon’s tradition of excellent customer service to this day.
Joel and Chris look forward to seeing you at the shop and out on the trails! .
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