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Featured Products

Specialized Turbo Vado SL 4.0 Step-Through
There's no other e-bike out there with ride quality, range, and power like this, at a weight that's light enough to carry. The Turbo Vado Super Light 4.0 Step-Through is best for workouts, riding beyond the beaten path, and last-minute adventures. Ready to roll when you are, the extra-bright, built-in lights in front and back mean you'll see and be seen. Plus, Pathfinder tires roll fast on or off the pavement with plenty of grip. - Fully integrated and secure Specialized 320Wh downtube battery w/optional Range Extender compatibility for up to 120 miles of range. - Specialized SL 1.1 custom lightweight motor, peak 240W /35Nm, 2x you rider amplification (180% assistance), assist up to 28mph. - Premium Tektro hydraulic disc brakes for maximum stopping power. - 11-speed SRAM NX drivetrain for reliable long-haul performance. - Bright, integrated front and rear lighting to see and be seen. - Durable, lightweight alloy wheels paired with fast-rolling, high-grip, Specialized Pathfinder 38c tires, featuring proprietary GRIPTON rubber compound, are as good on gravel as they are on pavement. - Step-through frame for easier, more comfortable on/off accessibility. - Clean internal cable routing, fender/rack mounts, and reflective graphics
Rex Black Diamond Hot Wax Chain Lube
Hot waxing is an increasingly popular method for lubricating bicycle chains. The solid wax does not collect dirt, keeping the entire transmission of the bike clean and repelling dirt more effectively than traditional chain lubes. BLACK DIAMOND HOT WAX combines Black Diamond’s proven effective additive technology with over 70 years of wax experience from Rex. By switching to hot waxing, bike cleaning becomes much easier, and drivetrain component wear is dramatically decreased in long-term use. Hot-waxed chains don’t stain and do not require powerful solvents for cleaning. Instead, they can be easily cleaned with hot water only. We transformed the already thoroughly tested and effective Black Diamond additive technology onto a solid Rex wax base. To ensure high manufacturing quality, we put all the Black Diamond additives into one black piece, which is hand-cast in our product development laboratory in Hartola. The black additive piece can be thought of as a bottle of Black Diamond chain lube in solid form! The eleven white Rex paraffin blocks, carefully selected for their wax mixture, are combined with the additive block to guarantee the best lubrication performance on the market. By melting all the pieces (11+1 blend) together, you get a wax mixture that works perfectly in all conditions. For an extremely durable mixture for even the longest rides and races, melt the black additive piece with four pieces of base wax (4+1 blend). The remaining seven blocks of wax can be used as a cleaning pre-treatment wax to keep the 4+1 blend clean and maintain its high performance for longer. With the two-stage wax treatment option in one package, you get everything you need for optimal chain lubrication.
Garmin Edge 840
Introduce the rider you are today to the one you’ll be tomorrow. The Edge® 840 touchscreen cycling computer offers targeted adaptive coaching when used with your compatible power meter and heart rate monitor. It helps you manage your efforts by providing power targets throughout a course plus stamina insights, so you know how much gas is left in the tank. Get superior accuracy under dense tree cover or the urban canyon, thanks to multi-band GNSS technology. It features button controls that work in any environment matched with a responsive touchscreen so you can tap, pan and swipe on the fly. Whether you’re riding roads, trails, gravel or indoor, you can benefit from insights and workouts that will help you understand your strengths and weaknesses and prepare for upcoming races or personal milestones.
Specialized Stumpjumper Comp Alloy
$3,199.99 - $4,000.00 $4,000.00 Up to 20% Off
Don't worry metal fans, the Stumpjumper Comp Alloy is still alive and well, and with one of the most advanced alloy frames ever developed. With its asymmetrical design, all-new geometry, refined kinematics, and a build kit that strikes the optimal combination of performance and value, it's ready to hit the dirt. THE TRAIL BENCHMARK When we set out to design the all-new Stumpjumper, we pursued some hefty goals. We went after the lightest-possible weight that sacrifices nothing to durability, a stiff chassis that corners on rails, and a geometry that everyone can enjoy, all with the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper. PROGRESSIVE GEOMETRY The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. Long, low, slack, a short offset fork, a steeper seat tube angle—they're all the talk of the town because they make your ride better. With Flip Chip adjustability you're able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose.
Buff Buff Polar Reversible
The warmest neckwear option for winter with two layers of fleece, made of recycled plastic bottles. Double layer construction with 4-way stretch delivers a comfortable fit to hold body heat in, keeping you warm and cozy all winter long.
Buff BUFF Merino Wide Headband
Eco-friendly, heavyweight headband, sustainably made using 100% cruelty-free Merino wool. Naturally odor-resistant, it feels great against the skin and provides temperature regulating as it protects from the cold. One Size
Icebug Eli RB9X Sneakers
FROM NEW MOON My go to slip-on shoe for errands and everyday wear. Snug fit and heel does not slip. Wish I had a pair in every color! FROM THE MANUFACTURER Eli is perfect for summer walking and living, combining the airiness of a sports sandal with the casual sportiness of a great looking sneaker. Engineered mesh upper keeps the feet cool on summer days. Ergonomically shaped last, memory foam insock and midsole roll for superb foot health. Well-cushioned BUGforce™ midsole results in a soft impact and an approximately 50% better energy return than a standard EVA foam midsole. Elastic cord instead of regular lacing provides an easy on and off feature. The RB9X™ outsole provides traction on Sunday strolls and downtown walks. FEATURES - RB9X™ non-studded traction rubber - Airy and comfy upper - Easy pull on style - The RB9X™ outsole contains 15% recycled rubber. - Midsole EVA contains 20% BLOOM® foam, which is made from algae from overgrown lakes. - The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets. - Upper is made of bluesign®, solution dyed and 100% recycled GRS certified PET polyester.
Icebug Women's Pytho6 RB9X Running Shoe
FROM NEW MOON The ultimate trail shoe! It is lightweight while also having a dense midsole to protect against sharp rocks. The mesh and mudguard repel water without adding extra weight to the shoe. FROM THE MANUFACTURER Pytho has been around for many years – this is the sixth generation! – and it combines features that many runners appreciate; medium drop, torsional rigidity and a spacious, protective toe box. The Putek mesh upper is extremely light and durable, it also keeps the water absorption to a minimum resulting in almost none weight increase in wet conditions. A Mudguard around the entire shoe protects when the trail gets more technical. The midsole adds torsional stability and the right level of support for trail running. The 9 mm drop hits the sweet spot for a shoe targeting light trail running and encourages high speed but also goes well with long recreational runs. The outsole has the traction benchmark RB9X rubber compounbd and a tread pattern made to grip also in muddy conditions. FEATURES - RB9X™ non-studded traction rubber - Light and low wet weight - Medium drop and cushion give great ground control - Torsional rigidity and roomy toebox equal long distance comfort - Midsole EVA contains 20% BLOOM® foam, which is made from algae from overgrown lakes. - The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets. - The RB9X™ outsole contains 15% recycled rubber.
Bliz Optics Fusion Nano/Nordic Light Sunglasses
ADJUSTABLE NOSE PAD The nose pad is adjustable for a more comfortable and optimal fit around your nose. CE STANDARD All Bliz Active products are CE-marked which means that we follow the basic health- and safety demands which can be found in the EU- Directives that are given on this product group. GRILAMID TR90 This highly flexible high-tech material provides very low weight and excellent performance in any weather condition. RUBBER WIRE CORE The temples in Rubber Wire Core allows you to adjust the glasses for a more tight fit around your head. UNBREAKABLE POLYCARBONATE LENS The lenses are made of Unbreakable Polycarbonate which are 10 times more impact resistant than plastic or glass lenses and offers the highest degree of protection. 100% UV-PROTECTION Bliz Active Eyewear protect your eyes efficiently against harmful UVA and UVB-rays. WEIGHT 34G Lightweight sports glasses weighs only 34g JAWBONE TECHNOLOGY The Jawbone Technology allows you to easily change the appearance with different colors of Jawbone. Nano OpticsTM - Nordic Light TM is a unique high tech lens which considerably enhances the contrasts and colors, giving you clear and crisp vision in low light conditions and flat light. The lens removes the blurry colors between the blue and green, and between the green and red wave- lengths. Resulting in a noticeable improvement in contrasts and sharpness. Bliz Fusion 13 Matt black w Matt Grey Jawbone w Begonia Blue Nordic Light Cat2 22%VLT + Black Jawbone, Nosepiece 130mm
New Moon Joggers (Unisex)
55% Cotton 45% Polyester
Bliz Optics Breeze Nano/Nordic Light Sunglasses
Breeze Nano Advanced, yet easy to use. Equally versatile and reliable. That’s Breeze. In this Nano Optics Nordic Light version, you’ve got it all. A super-advanced lens, lightweight and all the adjustment possibilities you could ever ask for. Interchangeable lens, removable Top Bar, and a choice to use the headband instead. Breeze is a perfect choice for anyone with many interests and a busy schedule. Lens properties Nano Optics Nordic Light can be summed up with one word: yes. “Can it..”, yes. “Does it have..” also, yes. This single lens offers minimized distortion and an advanced multicoating, letting you see things clearly even when you’re pushing the edge. The Nordic Light-part guarantees clear and crisp vision in those dull, flat light conditions. By filtering out certain wavelengths of the light, you get higher contrast and a better view of things. The lens has Anti-scratch and anti-fog with oleophobic and hydrophobic qualities, and naturally shatter proof with full UV protection. Both Color Options come with spare lens: Brown w/ Silver Mirror
New Moon Embroidered Hooded Sweatshirt (Unisex)
$34.99 $55.00 36% Off
80% Cotton 20% Polyester
Ketone-IQ™ Shots - 2 Cases of 6
(Minimum order of 2 cases) A clean energy boost without sugar or caffeine. One shot will help you feel clear, focused, and ready to take on the day. When you’re low on fuel, Ketone-IQ™ is your secret weapon. Take it whenever you want to Fuel Fantastic. every morning to kick off the day, to get into flow at work, before, during, and after hitting the gym, to power through the afternoon slump without resorting to coffee… you name it! We recommend taking 1–3 servings daily. Some people like to spread it across the day, and some take double or triple shots at once for an extra boost. Stable energy, no crashes. Like flow in a bottle. Stay focused, think sharp. Your brain thrives on ketones. Athletic Performance Go harder, bounce back faster. Perform at your peak with ketones. Curb cravings, stay on track. Ketones can help tame hunger pangs.
Oakley Sutro Lite
Fit Wide - Universal Fit SIZE: M (133MM) The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day. • Available with Prizm™ lenses that are designed to enhance color and contrast so you can see more detail • A high-wrap, semi-rimless frame designed to increase field of view and improved ventilation • O Matter™ frame material provides durability and all-day comfort to keep up with life on-the-go • Ridged textured Unobtainium® added to the inside of the temple for retention • Oakley’s Unobtainium® nosepads provide increased comfort and performance and increase grip with sweat
New Moon Men's Embroidered Bjorn Daehlie Challenge Jacket
3-layer soft shell with strategically placed elastic panels for enhanced movement and ventilation Rudolf Bionic-Finish® ECO technology on the fabric surface repels light rain or sleet Thermore® Ecodown insulation for optimal warmth Single-grip adjustable hem and elastic cuffs Padded chest Chin guard 2 zippered hand pockets YKK zippers Regular fit Contains GRS recycled polyester and fabric complying with OEKO-TEX® Standard 100
Twin Six The Ritual Jersey
$101.25 $135.00 25% Off
Our Standard Race gear has always been positioned as top of the line, but that is not to say that it was perfect. We listened to your feedback, and have responded with what we feel is a lot closer to the ideal pro-level jersey. PRO LEVEL APPAREL • Form fitting and race cut • Constructed from a combination of high performance polyester fabrics – Main body: 95% poly, 5% spandex, made in Italy – Side panels: 94% dimpled poly, 6% spandex with honeycomb – Sleeves: 70% poly, 30% spandex, made in Italy • Raw cut sleeves for seamless aero transition with no arm constriction • Full length semi-autolock zipper with top backing to eliminate neck pinch • Three deep back pockets with internal seam reinforcements • Highly reflective elements for low light visibility • Silicon gripper around the bottom to hold everything in place
Ercolina Moto Upper Body Trainer
$1,700.00 - $2,200.00
Our favorite portable, low impact dryland training machine just got better. The New Moto Power unit on the Ercolina Moto allows you to pre-program different workouts based on time and resistance. The new Moto unit changes the regulation of force on the magnetic brake with an electric motor to automatically adjust resistance to programmed levels. The Ercolina provides a myriad of power and endurance training opportunities for Nordic skiers. Highly- adjustable resistance and comfortable strap system allow you to vary your workout and training plan quickly and easily. The attached moto meter allows you to better manage workouts and track progress. Gentle, yet demanding, no impact workout. Mounts permanently against a wall or mount with the adjustable height kit listed below. The Ercolina also travels easily for team workouts and camps with the travel bag and remote mounting hooks. All items sold separately. Call 800-754-8685 for more details or come in and try one out!
New Moon Safety Check
This service plan is designed to help keep your new bike running well or make your old bike safe to ride again with its current equipment. Safety Check includes: Proper Tire Pressure Quick Release Check Nuts and Bolts Torqued Full Test Ride Store curbside pick-up and drop-off available during business hours. Call the shop upon arrival. No appointment necessary! 715-634-8685 or 800-754-8685 *If additional parts or labor is necessary, we will contact you before proceeding.
New Moon Embroidered Crewneck Sweatshirt (Unisex)
$29.99 $50.00 40% Off
80% Cotton 20% Polyester
New Moon Performance Tune Up
For those obsessed with quality and having an optimally-performing bike to hit the most challenging single-track or performing your best on race day to exceed expectations. Full Tune Up+ Derailleur Pulley Reconditioning Thorough Bike Cleaning Hub & Bottom Bracket Adjustment Tubeless Inspection and Refresh Ultrasonic Chain Cleaning Rex Chain Wax and Application of Race Day Spray Chain Coating Reset Front & Rear Shock PSI Drivetrain Inspection, Cleaning and Fine-tuning
Swix R0220N Wall Thermometer
A great gift for any skier!
FITS Socks FITS Light Ski OTC
The Light Ski is our #1 seller — the perfect hybrid ski sock. Cushioning is located in the toe box, shin and heel, ideal for the skier looking for a high-performance ski sock with a little extra padding in all the right places. The Merino wool construction naturally wicks away moisture to regulate temperature while trailblazing. Great for long-lasting wear while accessing the least accessible terrain. Engineered using FITS’s Full Contact Fit®. Dynamic Toe Cup® contours to the shape of your foot. Heel Lock® provides heel security that limits the chances of a blister when combined with a properly fit boot. Over-the-calf length falls just below the knee. Merino Wool 66% Nylon 26% Polyester 6% Lycra Spandex. 2%
Toko Eco Skinproof 100ml
For treating backcountry and cross country racing skis so they do not freeze, saturate with water, or collect dirt. ECO friendly formula.
Rex Arctic Chain Lube (for winter conditions)
DESIGNED FOR WINTER BETTER PROTECTION AGAINST SNOW, COLD AND ROAD SALT Based on the popular Rex Domestique chain lube, the new Rex Arctic is a wax and oil hybrid lube that is resistant to snow, frost and road salt. Its composition has been improved for winter conditions with Rex N-Kinetic hydrophobic polymers. The improved winter properties include even better water resistance and effective corrosion prevention. The viscosity of Rex Arctic is optimized for cold conditions, and it lubricates without congealing even in the hardest frosts. WAX BASED SOLVENT-FREE, NON-VAPORIZING, UNDILUTED Adding solvent or water to a chain lube is generally thought to be a great way to reduce manufacturing costs and give the manufacturer a better margin. At Rex, we think otherwise. Every drop you apply on the chain is 100% lubricant and not something that will evaporate into the air. Unlike with most chain lubes, there is no need to wait until the solvent evaporates before you can ride your bike. You can think of it as a concentrated chain lube. That’s why only a small amount of lubricant is needed to keep the chain smooth and silent. LONG LASTING AMPLE AND ECONOMICAL IN USE Rex Arctic shares the well-documented lubricating performance and longevity of Domestique, and is thus among the best in its class. Despite its small size, each bottle is enough for up to 30 lubrications. Independent laboratory tests in Finland and Australia have proven Rex’s top-class lubrication ability. Low friction and low chain wear go hand in hand, and using Rex will make chains and cassette sprockets last longer.
Oakley Flak 2.0 XL
SIZE: S (126MM) The XL edition offers a standard size frame with enhanced lens coverage, and every millimeter of the peripheral view is optimized with High Definition Optics® in a durable yet lightweight design that takes performance to the next level and brings style along for the ride. • Lightweight O Matter™ frame material with ellipse metal icon accents • Unobtainium™ earsocks and nosepads for increased comfort and performance • 8.75 base lens geometry with HDO™ • Available with Prizm™ lenses to enhance color, contrast and detail for an optimized experience • Polarized and Iridium™ lens options available • Available with Oakley Authentic Prescription Lenses • Protective soft vault included IMPACT PROTECTION Oakley lenses are designed and tested under extreme high mass and high velocity circumstances to ensure uncompromising protection across a wide range of demanding conditions.
Fischer RC7 Classic Rollerski Fr Mounted
An excellent option for dedicated recreational classic skiers on various surfaces. Durable, lightweight aluminum frame is torsionally stiff for efficient skiing. Solid rubber wheels for excellent durability and added cushioning on uneven surfaces. Integrated rear backstop for efficient kick. WHEEL DIAMETER / WIDTH 70/38mm GROUND CLEARANCE 25 WHEEL TYPE FR medium INTEGRATED BACKSTOP - WEIGHT / PIECE 1135 BEARING SKF More Tech Aluminium Frame Very robust and torsionally stiff aluminium frame which also delivers optimum weight performance at the same time. The overall package runs very smoothly as a result and offers optimum stability when rollerskiing. Durable but high-traction rubber for shock absorption. Lower profile and optimized geometry improve stability. Use of extremely tight-tolerance ball bearings increases speed while offering a smooth ride and increased longevity. New splash guard developed for all wheels with 80mm diameter. The very light and robust plastic part can easily be mounted and removed with only one screw.
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